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E-commerce for Small Businesses
Some of you may
have decided a full-fledged shopping cart and merchant account
is beyond the scope of your business. Merchant accounts can be
hard to get and the monthly fees can really add up. If you have
a limited number of articles for sale or a limited budget there
are some alternatives available to give you the ability to take
payments from your customers online.
There are two
major payment services available and several less-known ones.
The two most popular services are PayPal and Google Checkout™.
PayPal
PayPal makes it
easy for anyone to take payments on the Internet with no need
for a merchant account. Your customers don't even need a PayPal account.
There are no set-up fees and no
monthly fees or annual commitment. You pay PayPal a transaction
fee based on your sales volume for the month. For a
volume of $0.00 USD - $3,000.00 USD you pay 2.9% + $0.30 USD per
transaction. For example, you’ll pay $3.20 USD on a $100.00 USD
transaction. Customers shop on your Web site and check out on
the secure PayPal site using their credit card, debit card, or
bank account payments. They can make secure purchases without
revealing credit card numbers or financial information to you.
You can even bill your customers through email - no Website
required. Funds are available immediately in your account.
PayPal
provides the programming code for Buy Now buttons and an
optional shopping cart for you to add to your Website, no
downtime required. PayPal has been in business for several years
and has over 100 million accounts, serving 103 countries.
Customers are comfortable with PayPal and feel secure using it.
Google
Checkout™
Google
Checkout™ is a checkout process that debuted in the summer of
2006. You integrate it into your Website, enabling your
customers to buy from you quickly and securely, using a single
username and password. Checkout™ charges their credit
cards, processes their orders, and you receive payment in your
bank account.
The
service is free for your customers. It allows its users to shop
from multiple online stores with a single login and emphasizes
safety and user control of the online retail experience.
If you are
a Google AdWords advertiser, you can earn free transaction
processing through Google Checkout™ based on your AdWords
spending. For every $1 you spend on AdWords, you can process up
to $10 of sales through Google Checkout™ for free. If
you're not an AdWords advertiser, or if you've exceeded your
free transaction processing amount for the month, you are
charged 2.0% plus $.20 per transaction. There are no setup fees
or monthly account fees.
Google
Checkout™ merchants and customers are protected from
fraudulent transactions. The service identifies and filters out
such transactions, and under their Chargeback Resolution policy,
Google evaluates all chargebacks you receive and, whenever
possible, fights them on your behalf. It does not share full
credit card numbers or purchase history with sellers. The user
shops as usual, and when it's time to checkout, clicking the
Google Checkout™ button starts the process to complete
the order.
As with PayPal, integrating Buy
Now buttons is as simple as copying and pasting HTML code,
generated by Google Checkout™, onto your Website. The
time this integration takes depends on the number of products
you sell.
Alternatives
If the two
major services are not appropriate for your business, or you
need a back-up system, here are some other solutions that are
available. Some require set-up fees and higher transaction
fees.
1. Bidpay: http://www.BidPay.com
This service is for those who buy and sell at online auctions.
2.
CCNow:
http://CCNow.com
A shopping cart solution that allows you to take all major
credit cards
A shopping cart solution that allows you to take all major
credit cards without a merchant account.
3.
Ikobo:
http://www.IKobo.com
Merchant fees are $2.99 plus .29 per transaction, and no extra fees for international transactions in 170 countries.
4.
2CheckOut:
http://www.2CheckOut.com Set-up fee is $49.00, and .45 per sale and 5.5% of the sales amount. Includes free shopping cart and codes to add to your Website or will work with your existing shopping cart.
5.
ProPay:
http://www.ProPay.com Accept payments by credit card via the Web or by phone.
6.
Money Bookers:
http://moneybookers.com/app/
Create order buttons for your Website and be paid by credit card. Fees range from 2% to 8%. No setup or monthly fees. You can accept payments from over 30 countries.
[These
links are listed as a convenience and do not imply an endorsement of
their services. We take no responsibility and give no guarantees or
warranties, implied or otherwise, for content or accuracy of these
third-party sites. ]
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