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Here are Some Areas to
Address
While designing or tuning-up your Web site, keep both the Web
site user and search engines in mind. Good search engine ranking
won't help you without a well-designed site and a well-designed
site can't bring you visitors if no one knows it's there. Build
your site to attract traffic from the search engines because if
you can obtain high search engine ranking, you can reap
increased site traffic.
Good content
If possible offer something of value for free, even if it is
simply information. Help visitors solve a problem. Offer
information that they might not get elsewhere. Present store or
industry news or articles. Give your viewers a reason to come
back.
Update Your Information
Keep your site fresh. Search engine rankings improve when
you periodically add new pages to your site and keep the content
new and updated. Search engines love lots of content and your
customers come there for what you have to offer.
Proper Use of HTML,
the Internet programming language
Use high quality Web design software or hire a reputable Web
site designer and check your work.
No Pop-ups
Most Internet users find them annoying. The demand for
pop-up blockers is a good indication that visitors don't want to
see them
No Frames
Frames - which divide Web pages into multiple, scrollable
regions, are undesirable. Some search engines do not support
them. Those that are able to index your site through frames
still don't recommend them. Some browsers are not
frames-compatible. There is a danger that some visitors will not
be able to see your site at all. Bookmarking of individual pages
within a frame is difficult. Achieve the same results with other
more modern programming methods like CSS (cascading style
sheets.)
Graphics and Flash
Avoid unnecessary animations, Flash programming, large
graphics (pictures) and dramatic backgrounds. If you have
background music on your site, allow the visitor the option of
clicking on a link to listen or not.
Search engines cannot read graphics so what they see may be just
a small amount of text. Small amounts of content will not result
in top rankings. If you must offer the visitor a graphics-heavy
or Flash Web site, consider creating a text portion of your site
that is also available to visitors. This part of your site will
be much easier to promote on the search engines and your site
visitors will have the option to view it either way.
Alt Tags
Search engines do not index images; therefore any
information on your site that is presented in image format will
not get indexed. To solve this problem, you can enter the image
description in the ALT programming tag. Fill in your ALT tags
with your keywords. This will increase your keyword frequency
and help your site achieve better ranking.
Easy navigation and a logical flow
Design a logical flow. Lead your site visitors to where you
would like them to go. Clearly state at the top of your pages
your purpose and what you would like your visitors to do. Lead
people through a simple process so that they can complete their
task as quickly and easily as possible. Don't confuse your
visitors with links all over the page. Leave plenty of white
space and keep your pages organized. If your pages are
cluttered, it is hard for a visitor to find what they are
looking for. Keep contact information on each page. Include a
'tell a friend' and 'bookmark' script on your site to give the
visitor an easy way to remember and return to your site.
Include a Site Map
Site maps tell visitors what information you have, how it is
organized, where it is located, and how to get to it quickly.
Include a site map link in the navigation of every page on your
site.
Site maps also provide links for search engine robots so they
can easily visit every page of your site and increase your
chances of becoming indexed.
Keywords
The words your potential customer types into a search engine
to find information are called "keywords.” Keywords require
careful thought and research. Once you have found what words are
important to your product, use them often in your site.
Choose a domain name using your keywords. Include your keywords
or keyword phrases at the top of your page and in headers. Work
keywords into the body of your text as often as you can without
being redundant.
Use your keywords in the “Title”, page “description”, and the
“keyword” programming tags.
Follow these tips and increase your Web site traffic and your
visitor’s satisfaction.
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Search Engine Keyword Position Tool © SEO Chat™
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